US 3D Movie box office sales hit new low
US 3D Movie box office sales hit new low
“Box office revenues for 3D films in the U.S. and Canada fell 18% in 2017 to $1.3 billion, according to a new report by the Motion Picture Association of America. That’s the worst showing in eight years, and a steep drop off from the $2.2 billion in revenues generated by 3D films in 2010, the year when “Avatar” generated a substantial amount of its box office grosses and helped kick off a revival of the format.
...
The declines accompany a larger drop in the domestic box office. Overall revenues fell roughly 2% in 2017 to $11.1 billion. The foreign box office, however, grew, hitting a record $40.6 billion.”
Editors Note:
The demand for 3D from markets outside of the US is still strong . Overall the US box office demand is low . See this other article from Variety
“Higher ticket prices helped cushion declines in the U.S. attendance. Stateside admissions, the industry term for the number of tickets sold, dropped 6% to 1.24 billion — a steeper fall than the drop in revenues. It is also the lowest admissions level since 1995. “
