" Imax is building buzz for the upcoming 3D documentary A Beautiful Planet, narrated by Jennifer Lawrence, by teaming with the United Nations' environment program to protect the planet.
The giant-screen exhibitor on Wednesday unveiled a Big Picture initiative to work with the UN's environment agency to promote a sustainable world. Imax CEO Richard Gelfond told a panel discussion at the USC Imax Theater in Los Angeles that people everywhere are naturally resistant to calls to action around the environment."
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Source : Hollywood Reporter